Michael Chiu is a product designer, specializing in games, empowering users to level up through play, progress & innovation.

Michael Chiu is a versatile Product Designer, with a background in mobile gaming, empowering users to level up through play, progress & innovation.

Vibe Coding with…

Vibe Coding with…

Case Studies

Ubisoft

Designing the next generation hungry shark title.

Ubisoft

Designing the next generation hungry shark title.

Ubisoft

Modernizing the flagship hungry shark title

Ubisoft

Modernizing the flagship hungry shark title

King

Working on the most consequential match-3 game of the decade.

King

Working on the most consequential match-3 game of the decade.

BBC iPlayer

Designing a gamified social watchspace

BBC iPlayer

Designing a gamified social watchspace

Venturethree

App redesign and data visualization for co-sleepers.

Venturethree

App redesign and data visualization for co-sleepers.

Imperial War Museums

An augmented reality poppy planting experience

Imperial War Museums

An augmented reality poppy planting experience

Case Studies

Personal Projects & Articles

LLMs & Design

Article

Featured on Medium

Featured on Medium

9 MIN READ

July 2024

User Experience: The Key Differentiator for AI tools

LLMs & Design

Article

Featured on Medium

Featured on Medium

9 MIN READ

July 2024

User Experience: The Key Differentiator for AI tools

Game Design

Article

9 MIN READ

July 2024

Gamification Fundamentals: Player motivations, psychology & loyalty

Game Design

Article

9 MIN READ

July 2024

Gamification Fundamentals: Player motivations, psychology & loyalty

Product Design

Article

COMING SOON

Partial Attention, Full Engagement: The Future of Streaming Games

Product Design

Article

COMING SOON

Partial Attention, Full Engagement: The Future of Streaming Games

Web Apps

Article

Pitchfork

COMING SOON

Pitchfork: A public feature pitching platform built with AI IDEs

Web Apps

Article

Pitchfork

COMING SOON

Pitchfork: A public feature pitching platform built with AI IDEs

Personal Projects & Articles