// A FULL-STACK DESIGNER CREATING IRRESISTIBLE PRODUCTS THAT KEEP PEOPLE COMING BACK //
The largest gameplay update to Candy Crush Saga in 12 years.
UX Designer at King (Microsoft) on Candy Crush Saga — 200M+ monthly players. I focus on interaction quality, gameplay feel, and the systems that make the game feel effortless at scale. I also design AI and automation tools that help teams ship faster. Previously at Ubisoft, transforming legacy titles into live service games.
I'm obsessed with game feel: the stuff below conscious thought that makes you want one more turn. I work end-to-end and prototype quickly to find what works. Outside work, I build with AI agents — a diffusion-based film photography app, a city-based restaurant aggregator, and various other tools. I build the products I wish existed.
Lead UX Designer for Candy Crush Saga’s core gameplay and progression systems, serving 200M+ monthly players.
Designed monetization and progression systems for Hungry Shark World and Primal, exceeding franchise ARPUs.
© 2026 Michael Chiu