

Reinventing Candy Crush Onboarding
King • Candy Crush Saga
a full‑stack designer
creating irresistible products that keep people coming back.
King • Candy Crush Saga
King • Candy Crush Saga
King • Candy Crush Saga
Ubisoft • Hungry Shark Primal
Ubisoft • Hungry Shark Primal
Hungry Shark World • Hungry Shark World
Hungry Shark World • Hungry Shark World
Hey, I'm Michael — a UX Designer at King (Microsoft) working on Candy Crush Saga's core gameplay experience for millions of daily players and internal tools that help teams ship faster. Previously at Ubisoft, I transformed legacy titles into modern live service games.
I work across the full product development spectrum—from strategy and requirements to design systems and implementation.
I'm drawn to the mechanics behind why people fall in love with products—the satisfaction of small wins, the kinesthetics of gameplay, the magnetic pull of 'just one more.' Outside work, I'm building a weekly photography app that blends Wordle's anticipation with BeReal's authentic expression. You'll also find me shooting film, tinkering with cameras, and experimenting with AI image models to create genuine diffusion-based film simulation.
Let's build something unforgettable together!
Master of Arts in User Experience Design
•
London, UK
2018 - 2020
Bachelor of Arts in Philosophy
•
London, UK
2014 - 2017
Interaction Design Foundation
2023
Interaction Design Foundation
2022
Interaction Design Foundation
2021