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a full‑stack designercreating irresistible products that keep people coming back.

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King
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Microsoft
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Ubisoft

Fusing mobile gaming instincts with sharp product thinking.

Product Design
Game Design
Prototyping
Strategy
F2P Monetization

ABOUT ME

I design for 200+ million monthly players who expect magic in microseconds.

Hey, I'm Michael — a UX Designer at King (Microsoft) working on Candy Crush Saga's core gameplay experience for millions of daily players and internal tools that help teams ship faster. Previously at Ubisoft, I transformed legacy titles into modern live service games.

I work across the full product development spectrum—from strategy and requirements to design systems and implementation.

I'm drawn to the mechanics behind why people fall in love with products—the satisfaction of small wins, the kinesthetics of gameplay, the magnetic pull of 'just one more.' Outside work, I'm building a weekly photography app that blends Wordle's anticipation with BeReal's authentic expression. You'll also find me shooting film, tinkering with cameras, and experimenting with AI image models to create genuine diffusion-based film simulation.

Let's build something unforgettable together!

— Michael
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RESUME

5+ years designing high-impact experiences across mobile games, apps, enterprise tools

EXPERIENCE

King (Microsoft, formerly Activision Blizzard) logo

Ubisoft logo

TECHNOLOGIES & TOOLS

Figma
Framer
Adobe Suite
After Effects
ComfyUI
Hugging Face
HTML
CSS
TypeScript
React
RadixUI
Claude Code CLI
Codex CLI
Cursor
MCPs
AI Agents
Zapier
n8n
Miro
Jira
Tableau

EDUCATION

University of the Arts: London logo

University of the Arts: London

Master of Arts in User Experience Design

London, UK

2018 - 2020

King's College London logo

King's College London

Bachelor of Arts in Philosophy

London, UK

2014 - 2017

CERTIFICATIONS

Human-Computer Interaction

Interaction Design Foundation

2023

UX Management & Strategy

Interaction Design Foundation

2022

Advanced UX Design Certificate

Interaction Design Foundation

2021

Let's Connect

Let's build something great together. Get in touch below

© 2025 Michael Chiu

London, UK

Toronto, ON

Hong Kong