Michael Chiu is a Product Designer fusing mobile gaming instincts with sharp product thinking — crafting playful, habit-forming experiences that people keep coming back to.

Building with…

Building with…

Building with…

Selected Work

Side projects, live apps and prototypes - demos available on request

Candy Crush Saga

First Time User Experience

Reinventing the First Time User Experience as a zero barrier onboarding experience designed for immediate engagement.

READ

Candy Crush Saga

First Time User Experience

Reinventing the First Time User Experience as a zero barrier onboarding experience designed for immediate engagement.

READ

Candy Crush Saga

First Time User Experience

Reinventing the First Time User Experience as a zero barrier onboarding experience designed for immediate engagement.

READ

Candy Crush Saga — First Time User Experience

Reinventing the First Time User Experience as a zero barrier onboarding experience designed for immediate engagement.

READ

Candy Crush Saga —

End of Content Strategy

Transforming endgame progression from empty numerical advancement into meaningful milestone experiences

READ

Candy Crush Saga —

End of Content Strategy

Transforming endgame progression from empty numerical advancement into meaningful milestone experiences

READ

Candy Crush Saga —

End of Content Strategy

Transforming endgame progression from empty numerical advancement into meaningful milestone experiences

READ

Candy Crush Saga — End of Content Strategy

Transforming endgame progression from empty numerical advancement into meaningful milestone experiences

READ

Hungry Shark Primal —

Character Select

Designing a Fossil-Based character collection and unlock system.

READ

Hungry Shark Primal —

Character Select

Designing a Fossil-Based character collection and unlock system.

READ

Hungry Shark Primal —

Character Select

Designing a Fossil-Based character collection and unlock system.

READ

Designing a Fossil-Based character collection and unlock system.

READ

Hungry Shark Primal —End of Content Strategy

Hungry Shark Primal —

Monetization

Designing a state of the art In-App Purchase and shop system.

READ

Hungry Shark Primal —

Monetization

Designing a state of the art In-App Purchase and shop system.

READ

Hungry Shark Primal —

Monetization

Designing a state of the art In-App Purchase and shop system.

READ

Hungry Shark Primal — Season Pass Design

Designing seasonal tiered progression for FOMO engagement.

READ

Hungry Shark Primal —

Season Pass Design

Designing seasonal tiered progression for FOMO engagement.

READ

Hungry Shark Primal —

Season Pass Design

Designing seasonal tiered progression for FOMO engagement.

READ

Hungry Shark Primal —

Season Pass Design

Designing seasonal tiered progression for FOMO engagement.

READ

Hungry Shark Primal —

Future-Proof Live Ops

Creating a modular shop system built for scale and longevity

READ

Hungry Shark Primal —

Future-Proof Live Ops

Creating a modular shop system built for scale and longevity

READ

Hungry Shark Primal —

Future-Proof Live Ops

Creating a modular shop system built for scale and longevity

READ

Hungry Shark Primal —

Future-Proof Live Ops

Creating a modular shop system built for scale and longevity

READ

BBC iPlayer —

Gamified Social Watchspace

Designing an iPlayer TV companion app that interacts with content in real time/

READ

BBC iPlayer —

Gamified Social Watchspace

Designing an iPlayer TV companion app that interacts with content in real time/

READ

BBC iPlayer —

Gamified Social Watchspace

Designing an iPlayer TV companion app that interacts with content in real time/

READ

BBC iPlayer —

Gamified Social Watchspace

Designing an iPlayer TV companion app that interacts with content in real time/

READ

DREEM —

Co-sleeping metrics

Visualizing dual-user sleep data for the DREEM app

READ

DREEM —

Co-sleeping metrics

Visualizing dual-user sleep data for the DREEM app

READ

DREEM —

Co-sleeping metrics

Visualizing dual-user sleep data for the DREEM app

READ

DREEM —

Co-sleeping metrics

Visualizing dual-user sleep data for the DREEM app

READ

Imperial War Museum —

Remembrance Day AR Experiment

An interactive poppy planting experience at the Imperial War Museum

READ

Imperial War Museum —

Remembrance Day AR Experiment

An interactive poppy planting experience at the Imperial War Museum

READ

Imperial War Museum —

Remembrance Day AR Experiment

An interactive poppy planting experience at the Imperial War Museum

READ

Imperial War Museum —

Remembrance Day AR Experiment

An interactive poppy planting experience at the Imperial War Museum

READ