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I'm Michael,

Product Design
Game Design
Prototyping
Strategy
F2P Monetization
About Me

I design for 200+ million monthly players who expect magic in microseconds.

Hey, I'm Michael, a UX Designer at King (Microsoft) working on Candy Crush Saga's core gameplay.

I focus on interaction quality, player learning, and the systems that make the game feel effortless at scale. Alongside player-facing work, I design internal tools that help teams ship faster. Previously at Ubisoft, I transformed legacy titles into modern live service games.

I'm obsessed with game feel: the stuff that happens below conscious thought, what makes you want one more turn. I work end-to-end and prototype quickly to find what works.

Outside work, I build with AI and code: a weekly photography app inspired by Wordle and BeReal, experiments in diffusion-based film simulation, and tools built to solve problems I run into myself.

Michael
RESUME

5+ years designing high-impact experiences across mobile games, apps, enterprise tools

EXPERIENCE
King (Microsoft, formerly Activision Blizzard) logo

Ubisoft logo

TECHNOLOGIES & TOOLS
FigmaFramerAdobe SuiteAfter EffectsComfyUIHugging FaceHTMLCSSTypeScriptReactRadixUIClaude Code CLICodex CLICursorMCPsAI AgentsZapiern8nMiroJiraTableau
EDUCATION
University of the Arts: London logo

University of the Arts: London

Master of Arts in User Experience DesignLondon, UK
2018 - 2020
King's College London logo

King's College London

Bachelor of Arts in PhilosophyLondon, UK
2015 - 2018

Let's Connect

Ready to build something great together? Get in touch below.

© 2026 Michael Chiu

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