About
Hey its Michael, I'm a UX designer at King, working on Candy Crush Saga's core gameplay experience, serving millions of players every day. In a world where every second of attention is precious, I design features that keep players coming back for more, while building out next generation of tools that empower our teams to ship content faster.
Previously, I led UX at Ubisoft London, transforming the legacy 'Hungry Shark World' into a fully fledged modern live service game. I also led the two-year development of Hungry Shark Primal, designing interfaces and systems, from core gameplay to meta progression to monetization strategies.
Game mechanics fascinate me – they get to the heart of human motivations, both intrinsic and extrinsic. My expertise lies in understanding these core drivers: the satisfaction of mastery, the thrill of discovery, and the joy of meaningful progression. By tapping into these fundamental desires, I strive to build products that stand out in today's crowded content landscape, ones that resonate deeply and last long after the first tap."
When I'm not designing games, you'll find me developing film or experimenting in the kitchen.
Let's build something unforgettable together!
– Michael
Hey its Michael, I'm a UX designer at King, working on Candy Crush Saga's core gameplay experience, serving millions of players every day. In a world where every second of attention is precious, I design features that keep players coming back for more, while building out next generation of tools that empower our teams to ship content faster.
Previously, I led UX at Ubisoft London, transforming the legacy 'Hungry Shark World' into a fully fledged modern live service game. I also led the two-year development of Hungry Shark Primal, designing interfaces and systems, from core gameplay to meta progression to monetization strategies.
Game mechanics fascinate me – they get to the heart of human motivations, both intrinsic and extrinsic. My expertise lies in understanding these core drivers: the satisfaction of mastery, the thrill of discovery, and the joy of meaningful progression. By tapping into these fundamental desires, I strive to build products that stand out in today's crowded content landscape, ones that resonate deeply and last long after the first tap."
When I'm not designing games, you'll find me developing film or experimenting in the kitchen.
Let's build something unforgettable together!
– Michael
