Monetization
Designing a modular shop architecture that integrates smoothly with live ops and special offers, delivering a clean storefront with clear purchase flows.
Timeline
Q4 2023
Role
Lead UX Designer
Game Area
Core Gameplay
My Contributions
Product Design
Wireframes & Prototyping
User Research Synthesis
Business Case Development
Stakeholder Management
Overview
In designing the Shop for Hungry Shark Primal, we recognized its multiple roles in the gaming experience. The Shop is where players can acquire in-game currencies - coins and gems, gather character shards or fossils for unlocking new sharks, and tap into special offers to unlock a plethora of bundled rewards.
Core Component
Strategy for building shops for mobile games
Clear Value Proposition
Player Choice & Personalization
Engagement Loops
Live Ops Compatible
Modular Design
Shop Architecture
Interchangeable Block Units
I designed a standardized sizing system for Live Operations offers, using predefined grids. This framework helps artists and Live Operations teams efficiently create enticing bundles and combo offers. It simplifies the promo offer bundle creation process, ensures visual coherence, enhances user experience, and allows for more flexible monetization strategies.
3 fr
£
2 fr
£
1fr
£
1fr
£
The shop is designed to scroll horizontally with navigation shortcuts in the bottom that lets the player snap to whichever subcategory they want. It is built to be live-ops friendly and modular, with block arrays easily substituted by game economists and live ops managers.
Live-Ops Enablement
Creating a system for custom IAP offers
Exclusive & time limited special offers
The shop is designed to scroll horizontally with navigation shortcuts in the bottom that lets the player snap to whichever subcategory they want. It is built to be live-ops friendly and modular, with block arrays easily substituted by game economists and live ops managers.
Special promotions are crafted to provide gamers with great value for their investment. We utilise limited-time offers to underscore these offers, aiding gamers in identifying when their acquisitions can deliver maximum returns.
Contextual Popup
Each offer comes with clear, detailed information about what players will receive. This transparency helps players make informed decisions while highlighting the value of each package
Live-Ops Enablement
Evolution of the Shop interface
